Broadband Value Added Services

Broadband VAS could have been defined technically but VAS concept embracing much more than technology, it has to be considered as a premium mass market.

Broadband VAS includes consumer services such as ultra high speed internet, online gaming, streaming audio, and broadcast high definition and interactive TV. It’s business offerings such as video conferencing on-demand (VoD); Voice over IP (VoIP), E-learning and application hosting. It’s on-demand and pay-per-use services that attract new customers, expand markets and – perhaps more importantly – open new revenue streams for current subscribers, with relatively minimal incremental costs to the service provider.

However, for most service providers, the missing piece in the broadband VAS puzzle remains cost-efficient operations to support the rapid introduction, profitable volume deployment and ongoing maintenance of these dynamic offerings and the quality of service (QoS) requirements that go along with them.  “The final conclusion is still the same, namely that spending on connectivity is much more important for communication services than spending on content can ever be” (Source: Odlyzko, A., Feb. 2001 First  Monday)